One of the most important business decisions you will ever make is the decision to hire a salesperson. They can make or literally break your business. The greatest football coaches understand that recruiting is #1 in success.
Over the years of our work in sales coaching, training and assessing sales people, we have been asked again and again about benchmarking for the right person. The common belief is to use your BEST salesperson and recreate their characteristics. WHAT??? That is a concept that is not only nearly impossible to do, it is also flawed since there are things that cannot be gauged by talking to another person, even a successful one.
About Greta Schulz
Greta Schulz is the president and CEO of Schulz Business SELLutions based in Palm Beach County, Florida. She has been involved in sales, sales management, marketing, and training for almost thirty years. She is a National columnist of “Sellutions” in over 30 Business publications across the country and a contributing author of New York Times bestseller Masters of Sales. Greta has her own bestseller she’s written called, “To Sell is NOT to Sell”. now in it’s second edition.
Greta has worked extensively with small businesses, as well as fortune 1000 companies and many professional firms. She has been seen on business talk shows on ABC and NBC. Greta is also one of the top rated Vistage speakers in the interest of sales growth.
Greta helps organizations improve their sales processes and build their businesses on referrals.
She is also a noted keynote motivational speaker speaking to large corporations and organizations around the nation.
After years of helping organizations build their sales processes, Greta had realized that the recruitment efforts of most organizations are very broken, therefore the priority has shifted to helping with proper and effective recruiting.
A business graduate of The University of Miami, Greta is happily married with 3 children.