What is the Corporate Benchmark?
The creation of a true benchmark has so much to do with your corporation and how sales works for your particular organization, not any other BUT using your best salesperson for the benchmark is futile and a blind mistake. Why? Because it is very difficult to quantify what your best salesperson does and how they do it.
We have created over many years of experience figured out they most important thing is to identify the things you need than who fits that role.
"Just hire a guy like Steve". or "Follow Jane around and do what she does" is honestly laughable. We all see different things based on our beliefs, out history etc.
If it were so easy to hire great salespeople, we would all have them. And we don't.