How Much Does Your Employee Actually Cost?
“When I am cold calling, what should I leave on a voice mail message to get a call back”? I get this question about once a week and yes; it’s the $100,000 question. First of all, there is no miracle answer to this question, even in the best sales training process. If there were, and I could share it, I would be living on the beach in Hawaii drinking Pina Coladas with my toes in the sand. I will tell you, when cold calling and getting a message machine, I believe when in doubt, don’t leave one.
Here are some of the reasons;
1. The prospect will hear your name and the name of your company, and, not recognizing either, will delete your message without listening to the rest of what you’ve said.
2. The prospect will hear your “pitch” and delete it because unless he has been thinking about what you have to offer at that particular time, he is too busy to act on it.
3. The prospect will hear your one-way communication and be somewhat frustrated because there is no opportunity to ask any questions. Then, he will hit “delete,” and click on the next message without thinking about it again.
4. You may say something in your message that you assume is important to the prospect. And we all know what happens when you assume…
5. Most importantly, the more times you leave a message, the more your name and your company’s name is burned into his memory, negatively.